What the Heck Is an 'Influencer?'Have you wondered what a social media "influencer" is? What do they do? Why are their opinions important or even newsworthy? Influencers, or professional content creators who make their primary income from social media posting, are everywhere. They started out in fashion, comedy, and gaming, but are quickly branching out to other genres, like travel and lifestyle, health and fitness, financial advice, cooking, travel, political commentators, realtors, and more! If you can think of a hobby, there are probably influencers in that space.
Come learn with Brandon Harris, Associate Professor of Communication at UHCL, as he explains how this industry works, why brands and companies are willing to spend so much for sponsored content, and how this structures attention online and on social media.
This event is part of the Friday Morning Continuing Education program. Visit the link below to learn more.